It Doesn’t Really Matter
2005

I was 21 when I got my first proper job in a graphic design studio. But for me, my first real job (working for myself) came a year later, in the form of a flyer and poster design for a small club night in Sheffield, aptly named ‘It Doesn’t Really Matter’.

Because there would be loud music, I designed the poster with a lip readable mouth so you could hear it properly.

I got my friend, Lee, to shout (mouth) out the key details, which I filmed and turned into animation cells. These were then blown up, half-toned and re-assembled in order. The whole job was printed and folded in a local photocopier shop on A3, which folded down to A5 to double as flyers.

I hoped that the mouths would act as a kind of typography in their own right, without need for words at all. In addition, I pasted up the mouths on various walls across the city, as if they could play out like an animated sequence when people scanned them quickly.